The AdMobile SDK supports all major ad formats and is updated regularly, to curate an exhaustive collection of formats. Along with several SDK features, our curation of ad formats guarantees flexibility for our customers and depicts our commitment to staying ahead of the curve.
Sponsored articles and videos on a news site are some examples of this engaging ad format that is continually generating revenue. With a similar look and feel as other featured content on the site or app, native ads fit-in seamlessly to become a part of the medium in which they appear.
Interstitial ads have a full-screen format and appear prior to the intended web page. At times, the ad is shown before the homepage appears, and at other times, between two content pages. In comparison with other ad formats, a banner ad appears on a part of the web page only and contains a link to the advertiser’s site. AdMobile supports both IAB and MMA standards for banner ads.
Using advanced features such as videos, gifs, and audio, rich media encourages interactions from users. Text articles with an embedded video and call-to-action usually appear automatically, whenever the mouse hovers over the page margin when rich media format is applied. With rich media, therefore, users can discover more about a brand without ever leaving the page, leading to better conversion rates for you.
The next definitive step in optimizing the most effective medium of mobile advertising, the Video Ad Serving Template (VAST) from IAB helps us add many additional functions and subsequently, boost the in-stream digital video advertising usage, reduce expenses, and promote spending on video ads. Both advertisers and developers, therefore, can enjoy the benefits of VAST-enabled advertising, as it fits seamlessly with the viewing habits of the users. Not only does it is easily shareable, it is also preferred by search engines and offers maximized eCPM.